Don’t podcast without your editorial calendar

The biggest challenge with podcasting is to find exciting topics and interview guests. Since the search for both is very time-consuming, it helps to be as efficient as possible in other work areas. That’s how you will gain valuable time to focus on the topic you're looking for.

Don’t podcast without your editorial calendar
Don’t podcast without your editorial calendar
Don’t podcast without your editorial calendar

Don’t podcast without your editorial calendar

The biggest challenge with podcasting is to find exciting topics and interview guests. Since the search for both is very time-consuming, it helps to be as efficient as possible in other work areas. That’s how you will gain valuable time to focus on the topic you're looking for.

 

What is an editorial calendar?

The best way to work in a structured way is to create an editorial calendar. It helps you plan, produce, publish and distribute your content. An editorial calendar can be used for a wide variety of content: blogs, social media, websites, video shows or even podcasts. The plan offers a long-term orientation, since the publication of the contributions is determined on a weekly, monthly or annual basis.

 

Why do you need an editorial calendar?

We're all creatures of habit, and so are your listeners. This means that you should get your audience used to a regular publishing rhythm. So they always know exactly on which weekday and with which regularity they can expect new shows from you.

This requires a disciplined way of working, which can be well supported by an editorial calendar. It helps you to plan your programmes in advance over a certain period of time. Ideally, you should prepare at least a quarterly plan, or even better, a half-yearly or annual plan. This will enable you to create your programmes early on and gain time, for example to better market your podcast and attract advertisers.

 

Consider seasonal events and theme months

The editorial calendar also helps to take seasonal events into account. Often these are forgotten in everyday stress and you forgive yourself the chance to pick up a current topic in your podcast.

Another good way to give your listeners structure is to use so-called theme months. Once a main theme is defined, you can break it down into several episodes (depending on your frequency) and hang along a theme.

 

How to create an editorial calendar

There are many methods for creating an editorial calendar. It starts with brainstorming, i.e. collecting possible ideas. We especially like Evernote for that. With Evernote, ideas can be captured in different ways. You can record them, type them in,, save a link or a picture. Classic mind mapping is also an excellent way to visualize your ideas and then cluster them into possible topic blocks or programmes.

Once the idea framework is in place, the actual editorial calendar is drawn up. Trello is a good tool for this. In contrast to Excel, for example, topics can be easily moved on the timeline using drag 'n drop. And the calendar function offers a top overview of all planned broadcasts.

 

Story mode - the editorial plan of tomorrow

There are voices claiming that the editorial calendar has already had its day. If you want to be up-to-date, you should work with story mode. But what exactly is story mode?

Today's users of social media channels are snapping, boomeranging or starting a live story. So-called influencers have long been living in story mode, what counts is the here and now. Communication in story mode therefore means authentic communication in real time: your content is published spontaneously and via live streaming and without previously agreed concepts or strategies. Followers and listeners can see what's happening live.

Editorial calendars are considered outdated because they prevent content from being created in exactly the one moment, but are based on medium to long-term planning. They kill the whole dynamic and spontaneity, so to speak.

As a podcaster, can the balancing act between structure and spontaneity be achieved? We think it needs a good mixture of both. The main topics should still be organized and created using an editorial calendar. But maybe it makes sense to link the podcasts to Instagram, for example. Why not use a story to show listeners where the current podcast is currently being produced? This way, valuable and exclusive content can be generated and this spontaneous live moment can be generated.