Interviews for podcasts yes, but not at any price

You've done all the preliminary work for a successful podcast. Your thematic focus is clear and thanks to your editorial plan and your disciplined way of working, you have optimally prepared yourself for producing your podcasts. Now you're faced with the question of how best to prepare your episodes. Do you do the entire show on your own or do you invite interview guests?

Interviews for podcasts yes, but not at any price

Interviews for podcasts yes, but not at any price

You've done all the preliminary work for a successful podcast. Your thematic focus is clear and thanks to your editorial plan and your disciplined way of working, you have optimally prepared yourself for producing your podcasts. Now you're faced with the question of how best to prepare your episodes. Do you do the entire show on your own or do you invite interview guests?

The guest must match your topic

Inviting guests to your programme is an exciting way for your listeners to learn more about a certain topic. It is important that you select the interviewees who match your focus and not the other way around. It is often tempting to invite someone just because of their well-known name to benefit from it. However, this only leads to short-term success, as you will not achieve a clear positioning. Your listeners will not understand what your podcast really stands for and what they can expect from you. This in turn will lead to the loss of listeners. Find experts who can help you sharpen your podcast's profile while adding value for your listeners.

Benefit from the popularity of your interview guest

If you've found an expert who fits your podcast as well as providing interesting and qualified knowledge, feel free to wallow in his glamour. This is called the "halo effect" and works particularly well in the entertainment industry and market psychology. Oprah Winfrey is an excellent example of how you can promote your own fame thanks to the fame of others. Because you can be sure that an expert or a famous person will make his appearance on your show known in his network. And you should definitely benefit from this free publicity for your podcast.

Reduction of your work

Inviting someone to your show also reduces your own work, because you don't have to worry about the whole content of the episode. Your interview guest will cover most of the episode, all you have to do is prepare for the interview and come up with a few questions.

Meticulously prepare for the interview

The be-all and end-all of a professional interview is preparation. If you are looking for a potential interview guest, prepare yourself well before you contact him or her fort he first time. You only have one chance to convince your poentital guest to come to your show. If he or she agrees, then expand your research and collect all the background information you find and study it extensively. There is nothing more embarrassing than going into an interview unprepared.

What interests your listeners?

Think about 3 to 4 key questions for the interview and put yourself in the position of your listeners. What are they really interested in? Which questions or problems of your listeners can your interviewee answer or solve? It is essential that you discuss with your guest before the broadcast whether he or she would like to have the questions delivered in advance. Not the entire interview has to be choreographed, there should also be enough space for spontaneous chats. But you can only do this if you have dealt with the topic and your guest in detail beforehand.

Physical interview or via video conference?

Not all of your guests live just around the corner. Often there are exciting experts

far away. That doesn't have to be an obstacle. Thanks to today's technology, interviews for podcasts can also be conducted via Skype, for example. The advantage of video conferencing is that the content can be used multiple times. You can use your video both for your podcast and for your YouTube channel. Please note the following when recording:

  • Choose the right time: determine in advance when your internet connection is strongest. There's nothing more unprofessional than a bad line or one that breaks off in the middle of a conversation.
  • Software with two audio tracks: In order to edit your interview optimally afterwards, you absolutely need two audio tracks. If, for example, the volume of the two speakers is different, each track can be edited individually and the volume can be adjusted individually. To achieve this, you need the right software. Supertinti, Camtasia and Call Recorder for Skype are recommended.
  • Interview with headphones only: Use headphones for the interview and ask your guest to do the same. If you hear your guest through the speakers of your computer, your microphone will also record the voice of your guest. This leads to an echo effect as soon as you put your guest's Skype recording as a single track underneath.

Inform your guest before publication

Especially if you produce your episodes in advance and there are a few weeks between the interview and the release, it is important to notify your interview guest before the go-live date. So after you have finished producing the episode and before it is released, send it to your interview guest. Ask him or her to share the interview on his network so you can generate more reach for your podcast. So that your guest doesn't have any trouble with it, send him a short link directly, which he only needs to use on Twitter.