Positioning for my podcast?

Podcasts are becoming increasingly popular. With the success of the medium, the number of people who want to launch their own podcast also increases. Nowadays everyone starts a podcast, often the choice of topic seems to be random. But if you see podcasts as more than just a hobby, you have to ask yourself the question "What makes me and my podcast special?” Without a clear positioning, it is almost impossible to stand out from the croud and the flood of podcasts.

Positioning for my podcast?
Positioning

How do I find the right positioning for my podcast?

Podcasts are becoming increasingly popular. With the success of the medium, the number of people who want to launch their own podcast also increases. Nowadays everyone starts a podcast, often the choice of topic seems to be random. But if you see podcasts as more than just a hobby, you have to ask yourself the question "What makes me and my podcast special?” Without a clear positioning, it is almost impossible to stand out from the croud and the flood of podcasts.

The traditional positioning

If you have already asked yourself this question, you will know how difficult it is to answer it meaningfully. You probably thought about your potential target group, what exactly your product or service contains and what benefits it will bring to your target group. This approach is certainly not wrong. It is based on many marketing theories and is applied by countless companies as well, quiet successfully even.  However, if you still have the feeling that your positioning doesn't set you apart enough from your competitors, we recommend that you try a new approach.

The golden circle - from the inside out

Especially inspiring and successful companies do not only know what they do and how they do it. They know WHY they are doing what they are doing. They stand for very specific values, beliefs and causes that make up the very existence of their business. The best example is Apple. So if you're still looking to position your podcast, work from the inside out and start with the following questions:

- Why am I doing a podcast?

- What personal beliefs drive me to launch a podcast?

- Which values are important to me and do I want to convey?

Author of the golden circle is Simon Sinek. He presented the model during a TED talk in 2009. Take a look at his speech and let him inspire you to find your position.

Find your personal why - and turn it into a podcast

Each of us is unique in the world and has a combination of skills and strengths that no one else has. Make something of it! If you know what sets you apart and what you are really passionate about, then you have your positioning right there. Please do not think about possible target groups or the amount of your marketing revenue in this process. This only restricts you in your search. Start from scratch and collect ideas. Allow yourself tot hink big and don’t set any limits. Only in a second step is it a matter of prioritizing these ideas according to feasibility.

Let your listeners know why they should listen to you

When you have defined your theme and go on air, always mention your WHY at the beginning of the episode. Because every episode can be the first contact to a new listener and/or client. That's why he or she should quickly know who you are and what you stand for. Therefore build your positioning directly into the greeting. And repeat it on every show. This creates clarity and sharpens your profile.